Consumer Promotions
Select one product. In a two- to four-page paper (excluding the title and reference pages), describe seven different types of consumer promotions from the twelve shown in Table 6.2 of the text and assess how each of the seven types would be applied to your product. Determine which strategy is the most effective and explain why.
The Consumer Promotions paper
· Must be two- to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the University of Arizona Global Campus Writing Center (Links to an external site.).
· Must include a separate title page with the following:
o Title of paper
o Student’s name
o Course name and number
o Instructor’s name
o Date submitted
· Must use at least two scholarly sources in addition to the course text.
· Must document all sources in APA style as outlined in the University of Arizona Global Campus Writing Center.
· Must include a separate references page that is formatted according to APA style as outlined in the University of Arizona Global Campus Writing Center.
· Total Possible Score: 10.00
· Describes the Seven Different Types of Consumer Promotions
· Total: 2.00
· Distinguished – Thoroughly describes the seven different types of consumer promotions. Effectively uses examples to support position.
· Proficient – Describes the seven different types of consumer promotions. Uses examples to support position, but minor details are missing.
· Basic – Vaguely describes the seven different types of consumer promotions. Somewhat uses examples to support position and/or relevant details are missing.
· Below Expectations – Attempts to describe the seven different types of consumer promotions; however, does not use examples to support position and significant details are missing.
· Non-Performance – The description of the seven different types of consumer promotions is either nonexistent or lacks the components described in the assignment instructions.
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· Assesses How Each of the Seven Types of Consumption Promotions Would Be Applied to the Product
· Total: 3.00
· Distinguished – Thoroughly assesses how each of the seven types of consumption promotions would be applied to your product. Effectively uses examples to support position.
· Proficient – Assesses how each of the seven types of consumption promotions would be applied to your product. Uses examples to support position, but minor details are missing.
· Basic – Vaguely assesses how each of the seven types of consumption promotions would be applied to your product. Somewhat uses examples to support position and/or relevant details are missing.
· Below Expectations – Attempts to assess how each of the seven types of consumption promotion would be applied to your product; however, does not use examples to support position and significant details are missing.
· Non-Performance – The assessment how each of the seven types of consumption promotions would be applied to your product is either nonexistent or lacks the components described in the assignment instructions.
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· Determines Which Strategy is the Most Effective and Explains Why
· Total: 3.00
· Distinguished – Determines which strategy is the most effective and thoroughly explains why. Effectively uses examples to support position.
· Proficient – Determines which strategy is the most effective and explains why. Uses examples to support position, but minor details are missing.
· Basic – Determines which strategy is the most effective and partially explains why. Somewhat uses examples to support position and/or relevant details are missing.
· Below Expectations – Attempts to determine which strategy is the most effective and explain why; however, does not use examples to support position and significant details are missing.
· Non-Performance – The determination of which strategy is the most effective and explanation of why are either nonexistent or lack the components described in the assignment instructions.
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· Written Communication: Control of Syntax and Mechanics
· Total: 1.00
· Distinguished – Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.
· Proficient – Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.
· Basic – Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.
· Below Expectations – Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.
· Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.
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· Written Communication: APA Formatting
· Total: 0.50
· Distinguished – Accurately uses APA formatting consistently throughout the paper, title page, and reference page.
· Proficient – Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.
· Basic – Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.
· Below Expectations – Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.
· Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.
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· Written Communication: Page Requirement
· Total: 0.25
· Distinguished – The length of the paper is equivalent to the required number of correctly formatted pages.
· Proficient – The length of the paper is nearly equivalent to the required number of correctly formatted pages.
· Basic – The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.
· Below Expectations – The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.
· Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.
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· Written Communication: Resource Requirement
· Total: 0.25
· Distinguished – Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.
· Proficient – Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.
· Basic – Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.
· Below Expectations – Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.
· Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.
